2 edition of administration of marketing and selling. found in the catalog.
administration of marketing and selling.
Written in English
This ed. first published 1950 (B50-3310).
|The Physical Object|
|Number of Pages||254|
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This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.
The objective of this note is to have the basic concepts of Marketing which is one of the important areas of functional management.
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Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services.
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Selling is one element of marketing, which is the process of developing a product or service offering, communicating the benefits through promotions and managing the ongoing exchange of value with targeted customers.
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